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Video Raises Event Pre-Registration 300%

Posted on December 4, 2015 by Corey Petree No Comments

The National Association of Corporate Directors, NACD, has seen a major jump in the number of pre-event registrations for their annual conference after prominently featuring Story Store Media’s video promoting the event on their website. NACD officials report that conference registrations are up more than 300 percent over previous years. “Our conference is all about helping directors […]

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Research Shows: Video is Popular & Extremely Effective

Posted on July 19, 2014 by Corey Petree No Comments

Research about video tells us a lot about the present and future of communicating effectively with audiences. Here is a small sampling of some of our favorites. As they say, number don’t lie… The Digital Video Content Revolution 89 million Americans watched 1.2 billion videos today (ComScore) More Americans 18-34 are watching YouTube than any […]

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One Up Your Competitors: How Video Puts You Ahead

Posted on July 19, 2014 by Corey Petree 1 Comment

Your web presence is pretty solid.  A witty Twitter feed, a LinkedIn profile with high-powered connections, and a Facebook page people seem to like.  All of this is great for your online identity, but you may missing an important ingredient to dynamic social networking: video. With increased access to online video and lower production barriers, […]

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Language is Optional: Telling More Powerful Stories with Fewer Words

Posted on February 11, 2014 by Corey Petree No Comments

Voiceover narration, dialogue and words written on-screen can be very useful tools in crafting a video. They have their place, but they are by no means a necessity. The “language” of visuals alone can be extraordinarily powerful. In fact, crafting a narrative that doesn’t use any words can sometimes engage your audience far more than […]

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The 3 Most Important Questions to Ask Before Making a Video

Posted on November 18, 2013 by Corey Petree 7 Comments

There are three basic questions communications video producers usually ask, either out loud or to themselves, every time a project begins. The answers to these questions usually stir new questions, fuel creative discussion and help form the creative direction and concept of the project. Virgin America understands its customers and knows what they want them […]

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