NACD Conference Promo

Every year, like many associations, NACD holds a conference for it’s members. But it’s not always easy to mobilize the troops and convince members to register for an event that’s weeks or months away. When they asked us to create a promo to help stir up some buzz, we jumped on it. They were hoping for a ‘movie trailer’ feel. Not an easy task when confronted with zero footage of car chase scenes, helicopter crashes or exploding buildings from prior year’s conferences. Despite the sometimes dry content we had to work with, we like to think we delivered. And with the help of some creative post production and our YouTube optimization package, NACD credited our work with a 300% increase in pre-registrations for their conference. Not too shabby…

Written, produced and created by the Story Store Media team.

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