Research Shows: Video is Popular & Extremely Effective

On Your Set

Research about video tells us a lot about the present and future of communicating effectively with audiences. Here is a small sampling of some of our favorites. As they say, number don’t lie…

The Digital Video Content Revolution

  • 89 million Americans watched 1.2 billion videos today (ComScore)

  • More Americans 18-34 are watching YouTube than any cable network (YouTube)

  • 85% of the US internet audience watched videos this year with the coveted 25-34 demographic watching the most (Nielsen)

Marketers Are Using Video

  • Video is the top function merchants are adding to ecommerce sites (Multichannel Merchant)

  • Online video production will account for one-third of advertising dollars in the next 5 years (Borrell Associates)

  • 93% of marketing professionals used online video in their 2013 communication plan (Web Video Marketing Council)

Consumers Are Responding Well

  • 77% of consumers find companies that produce video are better at connecting with their audience

  • 58% believe those companies are more trustworthy (Animoto)

  • 52% are more likely to purchase a product after watching a video about it (Internet Retailer)

Video Electrifies Your Social Media Strategy

  • More than 700 YouTube videos are shared via Twitter every minute (Digital Inspiration)

  • 92% of viewers on mobile devices share videos with others. (On Device Research)

  • Mobile video ads with social media integration see 36% higher engagement.  (Rhythm NewMedia)

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