Research about video tells us a lot about the present and future of communicating effectively with audiences. Here is a small sampling of some of our favorites. As they say, number don’t lie…
The Digital Video Content Revolution
- 89 million Americans watched 1.2 billion videos today (ComScore)
- More Americans 18-34 are watching YouTube than any cable network (YouTube)
- 85% of the US internet audience watched videos this year with the coveted 25-34 demographic watching the most (Nielsen)
Marketers Are Using Video
- Video is the top function merchants are adding to ecommerce sites (Multichannel Merchant)
- Online video production will account for one-third of advertising dollars in the next 5 years (Borrell Associates)
- 93% of marketing professionals used online video in their 2013 communication plan (Web Video Marketing Council)
Consumers Are Responding Well
- 77% of consumers find companies that produce video are better at connecting with their audience
- 58% believe those companies are more trustworthy (Animoto)
- 52% are more likely to purchase a product after watching a video about it (Internet Retailer)
Video Electrifies Your Social Media Strategy
- More than 700 YouTube videos are shared via Twitter every minute (Digital Inspiration)
- 92% of viewers on mobile devices share videos with others. (On Device Research)
- Mobile video ads with social media integration see 36% higher engagement. (Rhythm NewMedia)